LEANSCAPER · ONBOARDING

Onboarding funnel, org by org

How far new organizations get through onboarding, and how many complete it — plus an account-by-account validator so the product team can check the mapping user by user.

New orgs
596
since the Jul 22 launch
Complete onboarding
50%
298 of 596
Reached Deploy
298
final onboarding step
Never used the app
118
admin never logged in

Basis changed · 2026-08-27: Active days now count api-authored activity, and are defined in one place · dictionary

This page has moved into Funnel. It stays at this address until 2026-09-30.

The funnel, org by org 50% complete onboarding

Each bar is the share of new orgs that reached the stage; the chip above each bar is stage-to-stage conversion. Org-level: a stage counts once per account whose admin reached it. Mirrors the product's onboarding funnel.

New orgs
↓ 100%
596 · 100%
Welcome
↓ 80% · −118
478 · 80%
Profile
↓ 75% · −121
357 · 60%
Pressure
↓ 96% · −16
341 · 57%
Reveal
↓ 87% · −43
298 · 50%
Deploy
↓ 100%
298 · 50%
Completed
↓ 100%
298 · 50%

Cohorts by signup week

New orgs by signup week (ISO Mon–Sun). Recent weeks are still maturing as orgs invite and activate.

Signup weekNew orgsStarted funnelCompleted
Jul 20 week9281 · 88%44 · 48%
Jul 27 week4333 · 77%22 · 51%
Aug 3 week7363 · 86%45 · 62%
Aug 10 week9977 · 78%49 · 49%
Aug 17 week6455 · 86%35 · 55%
Aug 24 week6052 · 87%26 · 43%
Aug 31 week5741 · 72%23 · 40%
Sep 7 week3320 · 61%12 · 36%
Sep 14 week3021 · 70%14 · 47%
Sep 21 week4535 · 78%28 · 62%

Validate account by account 7,886 accounts · 16,184 users

This is the validation surface for the product team (Sean's): open any account, check its users against what the product shows, and attest the mapping — the verification stamp above stays provisional until that sign-off (it reconciles to the product's funnel within 2 accounts once the cohort windows align). Covers every real account in ANALYTICS.ONBOARDING, all-time — not just the post-launch funnel cohort — newest first. Account status is the rolled-up grain (complete / partial / stalled / not started); user rows carry their own flow-aware status, including in_progress and not_applicable (account predates this tracking).

Status Signup week
Confidential — Internal

Definition. Org-admin flow: welcome → profile → pressure → reveal → deploy → completed. A stage counts once per account whose admin reached it; the denominator is every real new org (test / internal / merged orgs excluded). Reconciliation: matches the product's onboarding dashboard once the cohort window is aligned — the product view starts the Jul 27 week; this includes the Jul 22 launch week. Small residual is canonical org dedup. Built nightly from the product event stream (ANALYTICS.ONBOARDING_USER). The validator's per-user rows show only ever-active users (the denominator 07_onboarding.sql measures against — roster seats with no login appear as "teammates pending"). Median-time tiles are not in this version.