LEANSCAPER · CHURN

Where the revenue went.

Every account that left or shrank, measured from Sage contracts and Stripe subscriptions rather than typed in. Same waterfall as the CARR report, so the two cannot disagree.

Churned CARR, all time
($948,000)
69 accounts lost
Contraction, all time
($211,200)
downgrades, still paying
Gross churn rate
20.4%
trailing 12m, churn / avg beginning
Incl. contraction
25.0%
revenue churn, trailing 12m
Last updated 2026-07-30 23:58 UTC · Updated every night, around 2am ET

1 · Churn by month — accelerator + product

Churn is an account going to zero CARR in a month. Contraction is an account that shrank but still pays. Both come from the same waterfall behind the CARR report, so these numbers reconcile to it by construction. Rate is churn against that month's beginning CARR.

MonthBeginning CARRChurnContractionAccounts lostChurn rate
2025-01$0$0$000.0%
2025-02$241,200$0$000.0%
2025-03$1,023,600$0$000.0%
2025-04$1,549,200$0$000.0%
2025-05$1,696,800$0$000.0%
2025-06$1,935,600($20,400)$021.1%
2025-07$2,211,600($2,400)$010.1%
2025-08$2,518,800($2,400)($69,600)10.1%
2025-09$2,697,600($43,200)$051.6%
2025-10$3,231,600($54,000)$021.7%
2025-11$3,704,400($45,600)($36,000)61.2%
2025-12$3,789,600($22,800)$030.6%
2026-01$4,291,200($22,800)$030.5%
2026-02$5,110,800($174,000)($18,000)93.4%
2026-03$5,449,200($81,600)$081.5%
2026-04$5,780,400($169,200)($36,000)82.9%
2026-05$5,841,600($99,600)$081.7%
2026-06$5,862,000($94,800)($36,000)61.6%
2026-07$6,261,600($115,200)($15,600)71.8%

2 · Every account that churned — 69 events

One row per account per month where CARR went to zero. Source id is the Sage customer id, so this works as a queue: copy the id, open the record. Newest first.

MonthAccountStreamCARR beforeCARR afterChangeSource id
2026-07Bilmar Companiesaccelerator$36,000$0($36,000)C-000194
2026-07S J Ward Landscapesaccelerator$36,000$0($36,000)C-000239
2026-07LaMere Landscaping and Property Maintenanceaccelerator$18,000$0($18,000)C-000016
2026-07King's Snow & Landscape, Inc.accelerator$18,000$0($18,000)C-000389
2026-07Millennium Landcape Design & Constructionaccelerator$2,400$0($2,400)C-000088
2026-07Hinkle Lawn Maintenanceaccelerator$2,400$0($2,400)C-000150
2026-07Gards Lawn Maintenanceaccelerator$2,400$0($2,400)C-000141
2026-06B&K Lawn and Landscapeaccelerator$36,000$0($36,000)C-000118
2026-06Joel's Lawn Careaccelerator$18,000$0($18,000)C-000132
2026-06Specialty Pavingaccelerator$18,000$0($18,000)C-000204
2026-06Stema Gardensaccelerator$18,000$0($18,000)C-000370
2026-06Charged Up Yardworksaccelerator$2,400$0($2,400)C-000124
2026-06Grubach Landscapingaccelerator$2,400$0($2,400)C-000125
2026-05just for snowaccelerator$36,000$0($36,000)C-000012
2026-05Green Acres Lawn & Landscaping Corp.accelerator$18,000$0($18,000)C-000106
2026-05Rose Lawn Care Servicesaccelerator$18,000$0($18,000)C-000081
2026-05Nokomis Landscapingaccelerator$18,000$0($18,000)C-000007
2026-05Flash Of Green Landscapingaccelerator$2,400$0($2,400)C-000344
2026-05Hart Property Maintenanceaccelerator$2,400$0($2,400)C-000039
2026-05Wistuba Outdoor Services LLCaccelerator$2,400$0($2,400)C-000001
2026-05Green Gorilla Lawn Careaccelerator$2,400$0($2,400)C-000008
2026-04MJ Landscapes & Maintenanceaccelerator$36,000$0($36,000)C-000207
2026-04Elite Landscapesaccelerator$36,000$0($36,000)C-000237
2026-04Benson Enterprisesaccelerator$36,000$0($36,000)C-000026
2026-04Roberts Landscapeaccelerator$36,000$0($36,000)C-000229
2026-04Blade Runner Landscapesaccelerator$18,000$0($18,000)C-000178
2026-04Meg & Kennedy Landscape Designaccelerator$2,400$0($2,400)C-000024
2026-04The Lawn Mowgulaccelerator$2,400$0($2,400)C-000188
2026-04Main Street Mowingaccelerator$2,400$0($2,400)C-000185
2026-03Blum Luxury Gardensaccelerator$18,000$0($18,000)C-000029
2026-03Spanish Oaks Landscape and Design (13614790)accelerator$18,000$0($18,000)C-000046
2026-03NexGen Landscaping LLCaccelerator$18,000$0($18,000)C-000111
2026-03K & R Landscapingaccelerator$18,000$0($18,000)C-000210
2026-03Soares Landscaping Incaccelerator$2,400$0($2,400)C-000109
2026-03Indian Run Landscapingaccelerator$2,400$0($2,400)C-000073
2026-03Precision Outdoors LLCaccelerator$2,400$0($2,400)C-000144
2026-03Rolling Hills Lawn Serviceaccelerator$2,400$0($2,400)C-000148
2026-02Lucky Landscapingaccelerator$72,000$0($72,000)C-000060
2026-02Copper Creek Landscapingaccelerator$36,000$0($36,000)C-000083
2026-02Boot’s Landscapingaccelerator$36,000$0($36,000)C-000056
2026-02Hill County Property Servicesaccelerator$18,000$0($18,000)C-000086
2026-02Baun Landscapesaccelerator$2,400$0($2,400)C-000057
2026-02Audley Exteriorsaccelerator$2,400$0($2,400)C-000182
2026-02Brodies Lawn Careaccelerator$2,400$0($2,400)C-000059
2026-02Two Rivers Lawn Care, LLCaccelerator$2,400$0($2,400)C-000183
2026-02Green Solutions Land Careaccelerator$2,400$0($2,400)C-000061
2026-01Buhler Landscapeaccelerator$18,000$0($18,000)C-000155
2026-01VarvaRocksaccelerator$2,400$0($2,400)C-000023
2026-01Kirwan Design, LLCaccelerator$2,400$0($2,400)C-000019
2025-12E Woolf Landscapeaccelerator$18,000$0($18,000)C-000163
2025-12Front Range Outdoor Solutionsaccelerator$2,400$0($2,400)C-000123
2025-12Ecoscape Lawn and Landcare LLCaccelerator$2,400$0($2,400)C-000157
2025-11EcoPro Home Servicesaccelerator$18,000$0($18,000)C-000040
2025-11The Grounds Guys of Montgomeryaccelerator$18,000$0($18,000)C-000014
2025-11DiCillo Services, LLCaccelerator$2,400$0($2,400)C-000005
2025-11iLandscapeaccelerator$2,400$0($2,400)C-000164
2025-11D & C Alabama Landscapeaccelerator$2,400$0($2,400)C-000117
2025-11Lawnzilla Landscaping LLCaccelerator$2,400$0($2,400)C-000015
2025-10Sunline Landscapesaccelerator$36,000$0($36,000)C-000120
2025-10Legacy Landscapingaccelerator$18,000$0($18,000)C-000004
2025-09Marshals Outdoorsaccelerator$18,000$0($18,000)C-000051
2025-09Lakewood Garden Centre Ltdaccelerator$18,000$0($18,000)C-000168
2025-09GreyWolf Outdoor Services Ltd.accelerator$2,400$0($2,400)C-000037
2025-09GTA Landscapingaccelerator$2,400$0($2,400)C-000022
2025-09Haase Outdoor Servicesaccelerator$2,400$0($2,400)C-000146
2025-08Paradise Landscaping & Irrigationaccelerator$2,400$0($2,400)C-000052
2025-07Owens Property Managersaccelerator$2,400$0($2,400)C-000095
2025-06Landscape Design Incaccelerator$18,000$0($18,000)C-000031
2025-06Hazelwood Outdoorsaccelerator$2,400$0($2,400)C-000034

3 · Contraction — 6 events

Accounts that shrank without leaving. Worth watching separately: a downgrade is often the month before a churn, and it never shows up in a logo count.

MonthAccountStreamCARR beforeCARR afterChangeSource id
2026-07Sutton Outdooraccelerator$18,000$2,400($15,600)C-000147
2026-06Omni Pools and Scapesaccelerator$72,000$36,000($36,000)C-000217
2026-04Omni Pools and Scapesaccelerator$108,000$72,000($36,000)C-000217
2026-02FlightLine Golf Inc.accelerator$36,000$18,000($18,000)C-000089
2025-11Action Home Services Inc.accelerator$108,000$72,000($36,000)C-000085
2025-08DiCillo Services, LLCaccelerator$72,000$2,400($69,600)C-000005

4 · Reconciliation — does the detail equal the warehouse?

The left pair is what ANALYTICS.CARR_MONTHLY reports. The right pair is the sum of the account rows above. They should match to the cent, because both use the same definition. Any red row means this report and the waterfall have drifted and one of them is wrong.

MonthChurn (warehouse)Churn (detail)Contraction (warehouse)Contraction (detail)Status
2025-01$0$0$0$0ok
2025-02$0$0$0$0ok
2025-03$0$0$0$0ok
2025-04$0$0$0$0ok
2025-05$0$0$0$0ok
2025-06($20,400)($20,400)$0$0ok
2025-07($2,400)($2,400)$0$0ok
2025-08($2,400)($2,400)($69,600)($69,600)ok
2025-09($43,200)($43,200)$0$0ok
2025-10($54,000)($54,000)$0$0ok
2025-11($45,600)($45,600)($36,000)($36,000)ok
2025-12($22,800)($22,800)$0$0ok
2026-01($22,800)($22,800)$0$0ok
2026-02($174,000)($174,000)($18,000)($18,000)ok
2026-03($81,600)($81,600)$0$0ok
2026-04($169,200)($169,200)($36,000)($36,000)ok
2026-05($99,600)($99,600)$0$0ok
2026-06($94,800)($94,800)($36,000)($36,000)ok
2026-07($115,200)($115,200)($15,600)($15,600)ok

All 19 months reconcile exactly.

Confidential — Internal

Generated 2026-07-30 23:58 UTC from DATAOPS.ANALYTICS.CARR_MONTHLY and the account-grain waterfall in transform/05_carr_monthly.sql, refreshed nightly. Definitions: churn = an account's CARR going to zero in a month; contraction = a decrease that stays above zero. Accelerator figures are gross of discounts, matching the Sage ARR view; product is Stripe effective price after coupons. Known limits: a Sage contract whose term has lapsed but whose header is still 'In progress' counts as Pending Renewal, not churn, which is Sage's own convention — so a silent non-renewal shows up as churn only once the header closes. Months before snapshot coverage are reconstructed from term dates and can differ from a report run at the time. See docs/carr-methodology.md.