Every bar runs from where we started to where we said we would be. Week of 2026-09-14; H2 period 2026-06-30 to 2026-12-31, 48% elapsed. Generated 2026-09-26 07:21 UTC.
What the bets add up to
Recurring MRR against the H2 goals · the outputs the inputs below must move
All-up recurring MRR$521,525 of $1,316,94240%
pace $19,658/mo · 40 months to goal at this pace
Accelerator MRR, net$463,100 of $741,83062%
pace $183/mo · 1520 months to goal at this pace
Product MRR, effective$58,425 of $575,11210%
pace $19,475/mo · 27 months to goal at this pace
Every target in the plan, at a glance
69 targets · click a bucket to list them · hover a name for what it means
On target · 6 of 69 targets in the plan · hover a name for its definition
Daily use and credit consumption live on the reporting siteTyler Atwelllivetarget live by [date]Bet 1
At-risk accounts worked within the flag windowGuide team94 flagged · worked: not yet in HubSpottarget 100%Bet 2
Funnel instrumented in HubSpot: signup → onboarding call → 3x3 → paidTyler Atwell2 of 4target 4 of 4 by [date]Bet 3
Monthly scoring sessions heldMark Bradley0 of 4target 4 of 4Appendix
Monthly actuals delivered on scheduleVanya Tasic2026-08 closedtarget monthlyAppendix
Every [X] published from the warehouse before signingTyler Atwell17 rows on this pagetarget allAppendix
Behind · 5 of 69 targets in the plan · hover a name for its definition
Accelerator signups, monthlyKevin Dorsey-1 a month since 2026-08-05target 50 a monthBet 2
Accelerator members by Dec 31Kevin Dorsey · Meg324target 555Bet 2
Paid product signups, monthlyKevin Dorseyabout 66 a month since 2026-08-05target 100 a month by DecemberBet 3
Intensive attendance · content yield per eventCaitlin Vance—target pendingAppendix
Pillar Experts ready per pillarJaimee—target pendingAppendix
Bet 1
Customers using AI, daily
Sean Barry
Accelerator accounts using it every weekday130 · target pending
[Y]
130 of 344 accelerator accounts · 38% · week of 2026-09-14
Twelve weeks. Shaded columns are holiday weeks, shown but not compared. The lower line is the habit: every weekday in each of the last four weeks, 89 accounts (26%).
Who has the habit
Paying for the product
125 of 181 · 69%
Not paying
5 of 163 · 3%
All onboarded accounts
141 of 4,972 · 3%
Every target in this bet
No targetAccelerator accounts using it every weekdaySean Barry130 of 344 · 38%[Y]
No targetDaily habit, four weeks runningSean Barry89 of 344 · 26%[Y]
No targetCredit usage per accountSean Barry · Jim Geurtsnightly, visible credits[Y]
Neither yetProduct retentionSean Barry[Y]
Neither yet3x3 habit completionSean Barry · Cara Feind[Y]
No targetFree-month cohort healthSean Barry · Tyler Atwell558 → 281 → 101 → 1[Y]
MeasuredDaily use and credit consumption live on the reporting siteTyler Atwelllivelive by [date]
Not measured yetAccount-health flags landing in HubSpot with the owning guideTyler Atwellby [date]
Not measured yetProduct-analytics insight live in HubSpotSean Barryby [date]
Neither yetSupport resolutionSean Barry[Y]
Bet 2
The Accelerator engine
Kevin Dorsey · Meg · Benji Carlson
Accelerator members by Dec 31324 of 5550%
327 at 2026-08-05 · needs 74 net new a month from here
The straight line from 327 to 555 wanted 407 by now.
Net new accelerator customers per week, from the Company Scorecard history. The dashed line is what fifty signups a month looks like weekly. The last bar is a partial week.
Every target in this bet
BehindAccelerator signups, monthlyKevin Dorsey-1 a month since 2026-08-0550 a month
BehindAccelerator members by Dec 31Kevin Dorsey · Meg324555
MeasuredAt-risk accounts worked within the flag windowGuide team94 flagged · worked: not yet in HubSpot100%
Neither yetAccelerator engagementMeg · Sean Barry[Y]
Neither yetCertification attendance and completionMeg[Y]
Neither yetRetention in Mastermind, per programMeg[Y]
Neither yetLegacy Member upgradesMeg · Kevin Dorsey[Y]
Paid product customers added since 2026-08-05102 · target pending
[Y]
103 → 205 · about 66 a month since 2026-08-05 · the plan's target is one hundred a month
Net new paying product customers per week. Dashed line: one hundred a month, weekly. The last bar is a partial week.
The mine · self-serve signups since Jul 22
Signed up
558 · 100%
Onboarded
281 · 50%
Used it in 4 weeks
101 · 18%
Every weekday, 4 weeks
0 · 0%
Paying
1 · 0%
Free signups per week; the last bar is a partial week. The plan names six thousand free signups as the mine; the warehouse counts 7,886 signed up all-time, 4,237 of them onboarded and never used it.
Every target in this bet
BehindPaid product signups, monthlyKevin Dorseyabout 66 a month since 2026-08-05100 a month by December
No targetFree signups, monthlyJustin30 last full week[Y]
No targetFree-to-paid conversionSales team1 of 558 since Jul 22[Y]
No targetExpansion revenue, by contribution lineKevin Dorsey$36,000 2026-09 to date[Y]
Not measured yetWebsite phases on their datesBradyOct 5 · Nov 1 · Dec 1
Bet 4
Partner revenue
Tommy
Every target in this bet
Not measured yetSponsorship, annual run rateTommy$1M run rate
Not measured yetEquipment sales commissionTommy$1M
Neither yetSponsorship partners at tierTommy[Y]
Neither yetPartner meetings heldTommy[Y]
Bet 5
Stand up the Services division
Mark, interim · Christian · Rich
Business Experts in certification0 of 60%
Hand-counted this week · no warehouse source yet
Every target in this bet
Not measured yetBusiness Experts in certificationRich6
Neither yetStrategy Days held per monthRich[Y]
Neither yetActive transformationsRich[Y]
Not measured yetFlow Architects proving cohortMark, interim · Christian8 companies
Neither yetFlow Architects Q4 revenueChristian[Y]
Not measured yetBusiness Services capacityJaimee$4M ARR load by December
Not measured yetBusiness Services tracked in HubSpotJaimee · Tyler Atwellby [date]
Neither yetServices margin and utilizationJaimee[Y]
Bet 6
Product roadmap, delivered
Sean Barry · Jim Geurts
Integrations live1 of 520%
Integrations live in the platform, from one to five.
Every target in this bet
Neither yetOn-time roadmap deliverySean Barry · Jim Geurts[Y]
BehindIntegrations liveJim Geurts15
Not measured yetAgentic development systemJim Geurts5 of 5 surfaces
Not measured yetImprovement loopsJim Geurtsby Dec 18
Neither yetPlatform uptimeJim Geurts[Y]
No targetWeekly credit usage, platform-wideJim Geurtsnightly, visible credits[Y]
Appendix · targets that are not a bet
The operating model, measurement, brand, media and events. Same states, same hover.
Mark Bradley
Not measured yetTarget-setting protocol runby [date]
MeasuredMonthly scoring sessions held0 of 44 of 4
Not measured yetLeadership compact signedby [date]
Vanya Tasic
MeasuredMonthly actuals delivered on schedule2026-08 closedmonthly
Not measured yetEvery [X] published from monthly actualsby [date]
Neither yetEvery bet its own line in the actuals[Y]
Tyler Atwell
MeasuredEvery [X] published from the warehouse before signing17 rows on this pageall
BehindScorecard metrics dictionary-backed17 of 69 · 25%100%
Not measured yetHubSpot as the clean system of recordby [date]
Meg
Not measured yetCadence run without a missed session0 missed
Brady
Not measured yetBrand system published · rebrands · Book AssetsNashville Oct 3–4 · Amazon Dec 1
Brady · Tyler Atwell
Not measured yetNamed website events into HubSpot, with a weekly scorecardby [date]
Justin
Not measured yetMarketing calendar publishedby [date]
Benji Carlson
Not measured yetPublishing cadence, zero missed weeks0 missed
Neither yetOwned-channel subscribers[Y]
Neither yetMember outcome stories per month[Y]
Neither yetInfluencer voices · book launch reviews · Expo deal[Y]
Caitlin Vance
Not measured yetEvent calendar locked3 intensives · 4 tradeshows
Neither yetIntensive attendance · content yield per event[Y]
Jaimee
Neither yetPillar Experts ready per pillar[Y]
How to read a bar
It runs from where we started to where we said we would be. The tick is where a straight line to the target would put us today. Fill short of the tick is the conversation; red does not need a column.
What fills in the [Y]s
Targets come from the target-setting protocol: each leader proposes, the CEO approves against the bet arithmetic. A number typed into goals.yml turns a pending bar into a real one the next morning. Nobody types a number into this page.
Where the rows come from
Every row is listed in reports/targets.yml with its owner, bet and definition. Rows marked hand-counted stay so until a source exists; each dashboard that lands retires one.
Confidential — Internal
Sources: ANALYTICS.WEEKLY_ACTIVE via the Daily Use page; Company Scorecard and its weekly history (customers, MRR, pace); Funnel (signups by week, self-serve cohort); Accounts (members, call lists); Churn report (monthly actuals). Targets and owners: reports/targets.yml. Typed goals: reports/goals.yml.