One page, generated Monday mornings from the nightly warehouse build. Healthy numbers stay off it; exceptions and decisions are the content. Section 5 lists what it cannot see yet — on purpose.
Attainment against the H2 goals, and the measured pace (average monthly add, trailing three months). Pace assumes no acceleration — it is the floor, not a forecast. Full detail: Company Scorecard.
| Stream | Now | Goal | Attained | Pace | At this pace |
|---|---|---|---|---|---|
| All-up recurring MRR | $499,400 | $1,316,942 | 38% | $21,433/mo | 38 mo to goal |
| Accelerator MRR (net) | $468,350 | $741,830 | 63% | $11,083/mo | 25 mo to goal |
| Product MRR (effective) | $31,050 | $575,112 | 5% | $10,350/mo | 53 mo to goal |
| Advisory revenue (CY) | $1,914,560 | $2,206,000 | 87% | – | – |
Baseline edition. This is the first brief, so there is no prior Monday to diff against — week-over-week movement starts next edition. Everything below is the current, measured state.
Rule-driven, thresholds in reports/brief.yml. A healthy metric does not appear here — absence is the good news.
Standing and hand-raised items that need an owner or a call — curated in reports/brief.yml, plus anything the rules auto-raise.
What this brief cannot report yet, and why — stated so the gaps are explicit rather than silently missing. Each one is on the intelligence-layer roadmap.
| Blind spot | Why |
|---|---|
| Interest → Sign-Up | No web/traffic analytics in the warehouse yet. ANALYTICS.SHARE_INVENTORY (new) lists what the HubSpot share exposes (page views, forms, email events) — the front-of-funnel build designs against that; GA4/ads credentials are the ask to Justin. |
| Install & Run (activation) | Blocked on the KR1 activation definition — competing definitions not yet ratified. Candidate history accrues nightly in ADOPTION_HISTORY as of 2026-08-05, so ratification can be settled with measured retention curves. |
| Engine attribution of new paid logos | Needs weeks of account-state history; ADOPTION_HISTORY accrues it nightly as of 2026-08-05. |